Despite recent challenges from New York, London and Milan, Paris is renowned as the greatest fashion capital in the world. Its distinctive categorization of haute couture, demi-couture, and prt--porter reflects a highly structured and tightly controlled system that non-western designers have had difficulty penetrating. Yet a number of the most influential Japanese designers have broken into this scene and made a major impact. How? Paris couturiers and designers operate a gate-keeping system that is not only exclusive and rigorous but highly demanding. But, Kawamura asks, does the system facilitate or inhibit new forms of creativity? She shows how traditional French fashion has been both disturbed and strengthened by the addition of outside forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto, Rei Kawakubo and Hanae Mori. At the same time she considers many other key questions the contemporary fashion industry should be asking itself. Has it, for example, become primarily preoccupied with the commercial projection of product images rather than with the clothing itself? And what direction will French fashion take without Saint Laurent, Miyake and Kenzo? This insightful book provides the first in-depth study of the Japanese revolution in Paris fashion and raises provocative questions for the future of the industry.
Also available in hardback, 9781859738108 GBP50.00 (May, 2004)About the AuthorYuniya Kawamura Assistant Professor of Sociology,Fashion Institute of Technology
Book InformationISBN 9781859738153
Author Yuniya KawamuraFormat Paperback
Page Count 208
Imprint Berg PublishersPublisher Bloomsbury Publishing PLC
Series Dress, Body, CultureWeight(grams) 310g
Dimensions(mm) 234mm * 156mm * 13mm