Description
Highly publicized gallery opening event for art from the book with ongoing exhibit, alongside the companion Space Becomes You apparel collection at Public Works Gallery in Wicker Park, Chicago PR push to local and national press sources, influencers, and publications Guerilla marketing tactics, including +3,000 wheatpasted posters, zines, and stickers throughout Chicago Promotion through a custom designed + built website for the capsule collection Campaign with frequent promotion through social media accounts of both Someoddpilot and Public Works Gallery, including paid and targeted advertising (Instagram, Facebook, Twitter, etc.) Multiple e-newsletter blasts to 3,000+ contacts
About the Author
Someoddpilot opened in 1999 as a photography and design studio, and a record label born of Chicago's thriving IDM and post-rock music scenes. These movements were built on the idea of pushing the boundaries of visual culture and music by exploring new elements, tools, and structures - challenging convention at the dawn of the digital age. That way of thinking was at the heart of the studio from the start. The original tagline was simply: "design, film, music." Because to them, it was all one. Someoddpilot has been within the nucleus of Chicago's art and design world for 20 years - designing album covers, band posters, sites and books; photographing musicians and making music videos, building digital platforms for indie record labels, editorial sites, venues and magazines; and branding some of the largest independent voices in our culture. Over the years, the studio has grown to be a true creative partner to some of the most iconic brands in the world. And just like their work for the music and art worlds, Someoddpilot brings an eye for sincerity and spectacle to their work with global brands, along with a desire to contribute something valuable to culture at large. In that spirit, Someoddpilot opened Public Works in 2009 as an experimental art making and gallery space. Public Works shows explore art that occurs out in the world, featuring multidisciplinary artists who make posters, paintings, music videos, photos, album covers, sculptures, interactive design, graphic design and public art. Someoddpilot's publications are a self-initiated part of the studio's practice. They are a platform for the studio to explore visual culture and meaning through the act of making. Chris Eichenseer is a photographer who lives and works in Chicago. He has shot musicians, fashion apparel, landscapes and conceptual photographs since beginning his work in 1996. He has started and been deeply involved in record labels (Someoddpilot Records, Consumers Research & Development, Chocolate Industries), toured and drummed with his bands (The Timeout Drawer and Beak), and currently owns and creative directs a design studio that he founded in 1999 called Someoddpilot.
Reviews
"Space Becomes You is the radical new cult you didn't think you needed." ~ New City, Chicago
"...an alchemy of the natural world that provides a refreshing vantage point for the contentious social and political climate." ~ Michigan Avenue
Book Information
ISBN 9781732061866
Author Someoddpilot
Format Hardback
Page Count 288
Imprint Trope Publishing Co.
Publisher Trope Publishing Co.