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Products Environment by Armelle Claude

Series: The Fashion Design Process
Imprint: Esmod Editions

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ISBN:
9782909617497
Weight:
526.00 Grams
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Description

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

Book Information
ISBN 9782909617497
Author Armelle Claude
Format Paperback
Page Count 96
Imprint Esmod Editions
Publisher Esmod Editions
Series The Fashion Design Process

Details

Series:
The Fashion Design Process
Imprint:
Esmod Editions

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