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Perry's Department Store: A Product Development Simulation by Rosalie Jackson Regni
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Perry's Department Store: A Product Development Simulation by Rosalie Jackson Regni

Imprint: Fairchild Books

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ISBN:
9781563673771
Weight:
553.00 Grams
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Description

The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and skills needed for success in a real world setting. Based on over 25 years of teaching fashion merchandising and 30 years of working in the fashion industry, the authors' bring a wealth of practical experience to students applying difficult concepts and theories. This work bridges this gap, and increases students' understanding of the product development process in a comprehensive and accessible way.

About the Author
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University


Book Information
ISBN 9781563673771
Author Rosalie Jackson Regni
Format Paperback
Page Count 128
Imprint Fairchild Books
Publisher Bloomsbury Publishing PLC
Weight(grams) 524g
Dimensions(mm) 279mm * 216mm * 7mm

Details

Imprint:
Fairchild Books

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