Description
This book is a lively, comprehensive and timely reader on the music video, capitalising on cross-disciplinary research expertise, which represents a substantial academic engagement with the music video, a mediated form and practice that still remains relatively under-explored in a 21st century context. The music video has remained suspended between two distinct poles. On the one hand, the music video as the visual sheen of late capitalism, at the intersection of celebrity studies and postmodernism. On the other hand, the music video as art, looking to a prehistory of avant-garde film-making while perpetually pushing forward the digital frontier with a taste for anarchy, controversy, and the integration of special effects into a form designed to be disseminated across digital platforms. In this way, the music video virally re-engenders debates about high art and low culture. This collection presents a comprehensive account of the music video from a contemporary 21st century perspective. This entails revisiting key moments in the canonical history of the music video, exploring its articulations of sexuality and gender, examining its functioning as a form of artistic expression between music, film and video art, and following the music video's dissemination into the digital domain, considering how digital media and social media have come to re-invent the forms and functions of the music video, well beyond the limits of "music television".
A lively, wide-ranging and timely edited collection that takes a cross-disciplinary approach to the music video.
About the Author
Gina Arnold is Visiting Professor at the Evergreen State College in Washington, USA. Daniel Cookney is Lecturer in Graphic Design at the University of Salford, UK. Kirsty Fairclough is Associate Dean: Research and Innovation, School of Arts and Media, University of Salford, UK. Michael N. Goddard is Senior Lecturer and Course Leader in Film, Television and Moving image at the University of Westminster, UK.
Reviews
The strange beast we call "music video" has long since overflowed the contexts and aesthetics first set for it in the era of 1980s MTV. This superbly edited collection expands our understandings of both music and video, and brings to our attention the multiplicity and complexity of their combinations in 20th and 21st century audiovisual cultures. * Adrian Martin, author of Mise en scene and Film Style: From Classical Hollywood to New Media Art (2014) and Professor, Monash University, Australia *
What can we learn from music videos? The essays in this brilliant collection move between MTV and YouTube, analog and digital, Bjork's erotics and Bowie's multiple masks, Laibach's televisual subversions and Duran Duran's audiovisual "transfiguration [from] suburban wannabes to global pop stars." * Steven Shaviro, DeRoy Professor of English, Wayne State University, USA *
Music/Video panoramically explores the separate and simultaneous effects of the two media. The collection incisively probes pre-existing critiques, and literally offers re-vision of the music video in challenging expositions with broad historical and cultural inclusivity. This book's analytical discourses will certainly affect the ways its readers see music. * Mike Alleyne, Professor of Recording Industry, Middle Tennessee State University, USA *
Music video may well be a promotional device for the music industry, reproducing hegemonic representations of identity, but as this collection of engaging essays shows, alternative visions proliferate in the multiple spaces between high art, low culture, and viral video. Bookended by a historical view on the music video aesthetic, and an assessment of contemporary digital and online music video, the collection offers welcome examples of female self-representation that attempt to reach beyond objectification, as well as of experimental approaches to the art of music video. * Hillegonda C Rietveld, Professor of Sonic Culture, London South Bank University, UK *
Music video has been a key cultural driver and remains beloved by audiences all over the globe, but there's much we don't understand about its history and poetics. This book is required reading for aficionados of the genre, scholars engaged with popular culture, and anyone thinking about audiovisual media in our historical moment. Full of startling connections and deep insights, the essays in Music/Video show how rich the genre has been--and how much we can learn from it. * Carol Vernallis, Affiliated Researcher, Stanford University, USA *
Book Information
ISBN 9781501313912
Author Gina Arnold
Format Paperback
Page Count 328
Imprint Bloomsbury Academic USA
Publisher Bloomsbury Publishing Plc
Weight(grams) 498g
A lively, wide-ranging and timely edited collection that takes a cross-disciplinary approach to the music video.
About the Author
Gina Arnold is Visiting Professor at the Evergreen State College in Washington, USA. Daniel Cookney is Lecturer in Graphic Design at the University of Salford, UK. Kirsty Fairclough is Associate Dean: Research and Innovation, School of Arts and Media, University of Salford, UK. Michael N. Goddard is Senior Lecturer and Course Leader in Film, Television and Moving image at the University of Westminster, UK.
Reviews
The strange beast we call "music video" has long since overflowed the contexts and aesthetics first set for it in the era of 1980s MTV. This superbly edited collection expands our understandings of both music and video, and brings to our attention the multiplicity and complexity of their combinations in 20th and 21st century audiovisual cultures. * Adrian Martin, author of Mise en scene and Film Style: From Classical Hollywood to New Media Art (2014) and Professor, Monash University, Australia *
What can we learn from music videos? The essays in this brilliant collection move between MTV and YouTube, analog and digital, Bjork's erotics and Bowie's multiple masks, Laibach's televisual subversions and Duran Duran's audiovisual "transfiguration [from] suburban wannabes to global pop stars." * Steven Shaviro, DeRoy Professor of English, Wayne State University, USA *
Music/Video panoramically explores the separate and simultaneous effects of the two media. The collection incisively probes pre-existing critiques, and literally offers re-vision of the music video in challenging expositions with broad historical and cultural inclusivity. This book's analytical discourses will certainly affect the ways its readers see music. * Mike Alleyne, Professor of Recording Industry, Middle Tennessee State University, USA *
Music video may well be a promotional device for the music industry, reproducing hegemonic representations of identity, but as this collection of engaging essays shows, alternative visions proliferate in the multiple spaces between high art, low culture, and viral video. Bookended by a historical view on the music video aesthetic, and an assessment of contemporary digital and online music video, the collection offers welcome examples of female self-representation that attempt to reach beyond objectification, as well as of experimental approaches to the art of music video. * Hillegonda C Rietveld, Professor of Sonic Culture, London South Bank University, UK *
Music video has been a key cultural driver and remains beloved by audiences all over the globe, but there's much we don't understand about its history and poetics. This book is required reading for aficionados of the genre, scholars engaged with popular culture, and anyone thinking about audiovisual media in our historical moment. Full of startling connections and deep insights, the essays in Music/Video show how rich the genre has been--and how much we can learn from it. * Carol Vernallis, Affiliated Researcher, Stanford University, USA *
Book Information
ISBN 9781501313912
Author Gina Arnold
Format Paperback
Page Count 328
Imprint Bloomsbury Academic USA
Publisher Bloomsbury Publishing Plc
Weight(grams) 498g
