Recently Viewed Products

New

Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics Casey Brienza (Lecturer in Publishing and Digital Media, City University London, UK, City University London, UK) 9781472595867

No reviews yet Write a Review
£95.49

  Delivery: We ship to over 200 countries!
  New & Used Books: New or Used books available
  Packaging: All orders packed with care
  Range: The biggest selection of CGN, SciFi, Fantasy & Manga
  Reviews: SciFier rated "Excellent" on Trustpilot
  Value: Subscribe to our newsletter for great offers or join our socials!

ISBN:
9781472595867
Weight:
520.00 Grams
In Stock & Ready To Ship!
Availability: Usually dispatched within 4 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded" and "conquered" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

Written by a leading manga commentator, this is the first academic study to examine the story of how Japanese comics conquered America.

About the Author
Casey Brienza is Lecturer in the Department of Sociology and Centre for Culture and the Creative Industries at City University London, UK. She is also editor of Global Manga: "Japanese" Comics without Japan?

Reviews
Since Fred Schodt, Leonard Rifas, Toren Smith, and a few others introduced manga to the US more than 30 years ago, the books have had huge impacts on the publishing, content, and audiences of American comics. Brienza (City Univ. London, UK) thoroughly covers this transformation in Manga in America, dipping into, and sometimes lingering on, topics such as cultural production and other theories, history of manga in the US, licensing and negotiating rights, home-based labor, and digital manga publishing. The author takes pride in her meticulous research approach, devoting a detailed appendix to describing how she interviewed 70 people working in various positions in 16 publishing companies in New York City, San Francisco, Los Angeles, Tokyo, and Toronto; the extreme care she took in preserving their anonymity; her ethnographic research at comic cons, book launches, etc., purposely as a "semi-outsider"; and her use of social media and other sources. She makes reading easy by organizing material well, with categories of her own creation; presenting parts of interesting conversations held with informants; critically processing information; arguing her points; and revising earlier notions she held. Manga in America is, without a doubt, the most important scholarship on the subject and, hopefully, will be an exemplar for comic art scholarship. Summing Up: Essential. Upper-division undergraduates through professionals. * CHOICE *
Brienza's groundbreaking research contributes greatly to the literature on consumption, globalization, cultural production, and much more. Her writing is witty, funny, and accessible ... The book has something for everyone-the scholar, the industry worker, the everyday fan and consumer, and the person who is just trying to understand what exactly is ''manga.'' * Publishing Research Quarterly *
If one has any interest in this category of books, it can be very beneficial to educate yourself about just how you get to hold them in your hands. I heartily encourage everyone to read Manga in America. * More Bedside Books *



Book Information
ISBN 9781472595867
Author Casey Brienza
Format Hardback
Page Count 232
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
Weight(grams) 503g

Reviews

No reviews yet Write a Review


SciFier Socials

Join the SciFier Community for Special Offers, News and Hauls!






SciFier Haul Videos

The very best of SciFier hauls from across Youtube.





SciFier Trustpilot Reviews


L - United Kingdom

Absolutely Fantastic

This was my first time ordering from SciFier but it definitely won't be my last. When it comes to buying books online the packaging needs to be good, SciFier were great they used bubble wrap to make sure they arrived perfect. Amazing range of books that majority are lower priced than most book retailers. Wonderful service, I'll definitely be recommending to everyone. Thank you.

L - United Kingdom

M - Slovenia

My favourite pick for manga

Great delivery to EU, no issues with customs. Very good packaging. A nice selection of manga and, so far, the best prices I could find :)

M - Slovenia

J - United Kingdom

My first time buying from this shop

My first time buying from this shop, but not my last. My books arrived lovely and wrapped up perfectly, just the way we like them. Looking forward to reading then and ordering more, a wonderful online experience. Check it out for yourself, go full geek.

J - United Kingdom

R - United States

Great as always

Same old, same old. Amazing experience, great packaging, shipping was faster since it was a bit smaller and check out was smooth as butter. I have now put myself on a buy allowance because I cannot be trusted lol.

R - United States