Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself Cath Caldwell 9780241343814

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level.

Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral.

All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning.

Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools.

If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.

Consultant editor:
Cath Caldwell is a Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Conde Nast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.

Contibuting authors:
Johnny Belknap is a native New Yorker who cut his design teeth on the iconic Village Voice newspaper in the 1970s. He moved on to art director roles at oublications including the New York Times, the Sunday Telegraph Magazine, and the Jewish Chronicle, as well as running his own design studio.

Jamie Sanchez Hearn is a graphic designer and lecturer, specializing in Typography, Branding, and Editorial Design. Jamie worked for several international design agencies before forming his own design studio. He currently teaches at Central Saint Martins and is a fellow of the UK's Higher Education Academy.

Emily Wood is a graphic designer and lecturer. She has worked for leading design studios Pentagram, Johnson Banks, and Bloom, and with a range of cultural organizations, including London's V&A Museum and Amnesty International. Emily's research is focused on sustainability through education and design.

Julia Woollams is a graphic designer, branding consultant, lecturer, and co-founder of creative consultancy 31% Wool. She specializes in cultural and not-for-profit sectors and has worked with organizations including the Science Museum, the Sendai Observatory, the University of Cambridge, and UNICEF UK.