Writing and Producing for Children and Young Audiences: Cases from Danish Film and Television Eva Novrup Redvall 9783031670725

This book offers a comprehensive analysis of the writing and production strategies used in live-action fiction film and television produced for children and young audiences, in a period marked by remarkable change in screen consumption. Building on ideas and research from the fields of screenwriting, production, and media industry studies, the book uses case studies of Danish film and television productions targeting children - from toddlers to teenagers - to explore general challenges for reaching young audiences in the multiplatform mediascape, as well as to identify specific screenwriting practices and production frameworks. The study investigates industry notions of children and adolescents as a particular audience, exploring new methods of grounding productions for them through more inquiry-driven and co-creative writing and production practices, combined with new forms of knowledge-sharing and talent-training initiatives.

Eva Novrup Redvall is Associate Professor at the University of Copenhagen, Denmark, where she is Head of the Section for Film Studies and Creative Media Industries. Her research focuses on screenwriting and production, and she has published widely on this since her monograph Writing and Producing Television Drama in Denmark: From The Kingdom to The Killing. This book builds on findings from the research project Reaching Young Audiences, funded by Independent Research Fund Denmark and headed by Redvall from 2019-2024.