When Clothes Become Fashion: Design and Innovation Systems Ingrid Loschek 9781847883674

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

Also available in paperback, 9781847883667 GBP17.99 (August, 2009)

About the Author
Ingrid Loschek is Professor in the history and theory of fashion at the University of Applied Sciences, Pforzheim. She was a Visiting Scholar at Harvard University and Guest Professor at Universities in Tokyo and Cairo.

Reviews
When Clothes Become Fashion systematically analyzes the phenomenon of fashion and reveals part of the secret on which fashion depends. Ideal for students, the book also offers fascinating insights for the general reader. Barbara Vinken, University of Munich



Book Information
ISBN 9781847883674
Author Ingrid Loschek
Format Hardback
Page Count 256
Imprint Berg Publishers
Publisher Bloomsbury Publishing PLC
Weight(grams) 522g