Description
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
About the Author
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
Reviews
Book Information
ISBN 9781138131361
Author Ivan Cury
Format Hardback
Page Count 242
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g
About the Author
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
Reviews
"This book is a step-by-step guide to creating a commercial from a production perspective."
Millionaire Blueprints, Sept/Oct 2006
Book Information
ISBN 9781138131361
Author Ivan Cury
Format Hardback
Page Count 242
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g
