Description
The focus of the plethora of books on British textiles has largely been on their design and designers; relatively little has been written on the marketing of the products. Trading Textiles whilst making reference to the many avenues and methods for selling fibres and fabrics focussed on press advertising whereby manufacturers not only showed off a product, a brand, but intentionally or unintentionally provided potential buyers with an image of the company itself. Although, eventually, as with so many industries in the 20th century, companies that originally built their reputation on one line - a particular fibre or textile or stage of production - conglomerates came to offer comprehensive ranges. Trading Textiles compares the different styles of advertising of firms driven by design, those science based, those focussed on furnishings, and others relating to fashion.
Covering mid-20th century textile advertising the book not only illustrates what was happening in graphic design generally but the changing character of the textile industry itself.
Book Information
ISBN 9781916384538
Author Ruth Artmonsky
Format Paperback
Page Count 112
Imprint Artmonsky Arts
Publisher Artmonsky Arts
Series 50 Years
Weight(grams) 354g
Details
Subtitle: |
50 Years of Advertising for Fibres and Fabrics. 1920-1970 |
Series: |
50 Years |
Imprint: |
Artmonsky Arts |
