Recently Viewed Products

The Illusionist Brain: The Neuroscience of Magic Jordi Cami 9780691208442

No reviews yet Write a Review
RRP: £22.00
£17.29
SciFier saves you

  Delivery: We ship to over 200 countries!
  Rewards: Great rewards with our loyalty scheme - SciFier Rewards!
  Reviews: SciFier rated "Excellent" on Trustpilot
  Packaging: All orders packed with care

ISBN:
9780691208442
Condition:
New
Weight:
545.00 Grams
In Stock & Ready To Ship!
Availability: Usually dispatched within 5 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

How magicians exploit the natural functioning of our brains to astonish and amaze us

How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.

We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cami and Luis Martinez explore the many different ways illusionists manipulate our attention-making us look but not see-and take advantage of our individual predispositions and fragile memories.

The Illusionist Brain draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully "hack" our brains to alter how we perceive things and influence what we imagine.



About the Author
Jordi Cami is a medical doctor and professor of pharmacology at Pompeu Fabra University in Spain. He is a member of the Spanish Society of Illusionism and lives in Barcelona. Twitter @jordicami Luis M. Martinez is a neuroscientist at the Spanish National Research Council at the Institute of Neuroscience in Alicante. He lives in Sant Joan d'Alacant, Spain. Twitter @MartinezLab

Reviews
"In The Illusionist Brain, Jordi Cami and Luis Martinez elucidate the ways the two disciplines [psychological science and stage magic] can illuminate each other."---Matthew Hutson, Wall Street Journal
"This exploration of neuroscience through the lens of magic will appeal to science-oriented readers, as it is first and foremost a deep dive into how the brain processes information. It's also sure to find an audience in anyone who has ever witnessed a magic trick and wondered how the heck it works."---Ragan O'Malley, Library Journal
"[A] tantalizing study."---Andrew Robinson, Nature
"Cami and Martinez act like Morpheus, explaining in simple terms, and with compelling examples, the intricate workings of the matrix in our brain. In their book, magic acts as a trigger to learn neuroscience principles that are presented through a fascinating and refreshing viewpoint, and that should also be interesting to the lay reader not acquainted with the sorcerers' guild."---Rodrigo Quian Quiroga, Current Biology
"Thanks to this book,readers may arrive at a deeper understanding of daily experience through the intersection of neuroscience and the magical arts. The next time thisreader fi nds himself baffled by a magic trick, reflecting on which cognitive processes were hijacked will be thrilling."---J.E. Perez, CHOICE



Book Information
ISBN 9780691208442
Author Jordi Cami
Format Hardback
Page Count 248
Imprint Princeton University Press
Publisher Princeton University Press

Reviews

No reviews yet Write a Review


SciFier Socials

Join the SciFier Community for Special Offers, News and Hauls!






SciFier Haul Videos

The very best of SciFier hauls from across Youtube.





SciFier Trustpilot Reviews


L - United Kingdom

Absolutely Fantastic

This was my first time ordering from SciFier but it definitely won't be my last. When it comes to buying books online the packaging needs to be good, SciFier were great they used bubble wrap to make sure they arrived perfect. Amazing range of books that majority are lower priced than most book retailers. Wonderful service, I'll definitely be recommending to everyone. Thank you.

L - United Kingdom

M - Slovenia

My favourite pick for manga

Great delivery to EU, no issues with customs. Very good packaging. A nice selection of manga and, so far, the best prices I could find :)

M - Slovenia

J - United Kingdom

My first time buying from this shop

My first time buying from this shop, but not my last. My books arrived lovely and wrapped up perfectly, just the way we like them. Looking forward to reading then and ordering more, a wonderful online experience. Check it out for yourself, go full geek.

J - United Kingdom

R - United States

Great as always

Same old, same old. Amazing experience, great packaging, shipping was faster since it was a bit smaller and check out was smooth as butter. I have now put myself on a buy allowance because I cannot be trusted lol.

R - United States