Screens Producing and Media Operations: Advanced Practice for Media Server and Video Content Preparation Laura Frank 9781032856766

Screens Producing and Media Operations Second Edition offers an expert guide to managing video content across live events, installations, and virtual production environments. Updated content includes new case studies, updated workflows, additional guest essays and a companion website.

This text equips readers with a complete content production workflow development process used for multi-screen production environments, coordinating content production from previsualization to signal delivery. New content in this edition covers real-time media, AR integration, and evolving production roles, providing readers with current best practices and flexible tools for any scale of production. Both newcomers and experienced professionals will improve communication, streamline content delivery, and navigate complex screen configurations with new insights.

Screens Producing and Media Operations is written for media technologists, scenic designers, technical directors, and content designers working in creative video. It is also ideal for students and instructors in media design, entertainment technology, and production management programs seeking a real-world framework for video screen workflows. Whether you're managing LED walls on tour or designing interactive lobbies, this book offers practical guidance for anyone responsible for getting pixels to screen.

Each chapter of the book has a dedicated page on the companion website, featuring high-resolution figures from the textbook, plus industry references, interactive 3D models, and video content to extend chapter content and keep it up to date. To access the companion website, visit www.media-operations.com.

Laura Frank has been working in entertainment technology for decades. Starting as a moving light technician in New York City, she established herself as a top lighting programmer with projects spanning rock tours with David Bowie, to Broadway shows like Spamalot. Laura made the shift to video screen content and control systems as the industry evolved in the early 2000s, eventually establishing herself as a Screens Producer for prominent events around the world. Her shows included the MTV Video Music Awards, The Game Awards, and the CMA Music Awards. She has worked on installations for major brands like Nike and the PDX Airport. Laura is the Executive Director of frame:work, a non-profit for the creative video technology community as well as a 25 year member of IATSE, Local ONE in NYC. She is the author of Real-Time Video Content for Virtual Production & Live Entertainment (Routledge 2023).