Researching Creativity in Media Industries Mads Moller T. Andersen 9781666901719

In this book, Mads Moller T. Andersen examines the methodological challenges that arise when studying creativity and creative processes in media industries, arguing that the field of media studies still has much to learn about how these industries facilitate their own creative processes. Andersen introduces and utilizes a theoretical framework of five traditions in creativity to guide readers through five different methods of approaching and understanding the concept of creativity, exploring whether media scholars should abandon current, romantic understandings of creativity in favor of more progressive and nuanced definitions. Ultimately, Andersen considers and offers examples of how, as a discipline, we can design studies of creative processes that also address what we still don't know about creativity in these contexts. Scholars interested in media studies, cultural studies, and research methods will find this book particularly useful.

Mads Moller T. Andersen is assistant professor at University of Copenhagen.

"Media is everywhere, just like creativity, and we would do well to understand what makes the two so pervasive in our lives and, most of all, what makes them inseparable. Tommerup Andersen's exciting new book offers readers both the conceptual and methodological tools needed to discover, study, and reflect on creativity in media industries. An indispensable resource for media and creativity researchers and for anyone with a keen interest in social science and the big questions of today."

"This book takes creativity seriously. It is a welcome and highly readable addition to the scant work that already connects authoritative, empirically driven and well-reasoned creativity research with media industry studies. It takes a cross disciplinary approach, delivering what is a pragmatic and highly useful appraisal of what is, after all, a central phenomenon in all media production."