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Puig: Home of Creativity Alice Cavanagh 9780847847778

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ISBN:
9780847847778
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Description

Founded in Barcelona in 1914, Puig is one of the leading companies in premium beauty, its portfolio including fashion and beauty brands such as Carolina Herrera, Charlotte Tilbury, Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, and Byredo. This book tells the complete story of the house s astonishing family endeavor. From the influence of Barcelona on the inception of the group to the values that helped the company thrive, fourteen of the Puig brands are explored in depth: Rabanne s iconic metallic chainmail, Byredo s collaborations with prominent artists, Nina Ricci s mythology as an expression of femininity, the influence of Dries Van Noten s garden on his story and creativity, the transmission of a legacy between Carolina Herrera and Wes Gordon, and Loto del Sur as a tribute to Latin America and its botanical treasures. Edwards investigates the history and development of niche perfumes, one of Puig s specialties; the process of fragrance making is told by the group s creatives and artisans. With exclusive new imagery as well as rare archival materials, this book is a heartfelt and comprehensive portrait of the company s remarkable international development. In keeping with the group, the book is also a stunning piece of bookmaking with each chapter having a special feature such as different paper stocks, inserts, or gold text.

About the Author
Alice Cavanagh is a Paris-based journalist and editor writing for Vogue, The Wall Street Journal Magazine, The New York Times, and How to Spend It. Michael Edwards is an international fragrance taxonomist , historian, and author. Leticia Sala is a Spanish author of poetry and prose books, screenwriter, and lyricist. Anatxu Zabalbeascoa is a Spanish art historian, author, and journalist for El Pais.

Reviews
"The company's choices over the years that have shaped it into what Puig is today - be it the focus on fragrance or niche brands or own brands - are highlighted in the new book. It opens with a photographic look of Barcelona, home to Puig since its conception, and traces the group's evolution until today, when the company is a premium beauty and fashion powerhouse with fragrance, makeup and skin care." - Women's Wear Daily

"One of the most compelling aspects of the book is its in-depth look at Puig's portfolio of groundbreaking brands, including Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Byredo, and Nina Ricci. It showcases unique stories such as Rabanne's iconic metallic chainmail, Dries Van Noten's creative inspiration from his garden, and Byredo's collaborations with contemporary artists, all brought to life through archival material and newly commissioned photography. The book also features interviews with key creative figures. Insights from Charlotte Tilbury and Jean Paul Gaultier illuminate the distinct philosophies and aesthetics that define their respective brands. Another noteworthy section discusses the strategic importance of niche fragrances, highlighting how Puig positions these in today's competitive beauty market. Additionally, the book spotlights Puig's sponsorship of the Women's America's Cup, emphasizing the company's ongoing commitment to innovation, diversity, and sustainability." - Oui Speak Fashion



Book Information
ISBN 9780847847778
Author Alice Cavanagh
Format Hardback
Page Count 292
Imprint Rizzoli International Publications
Publisher Rizzoli International Publications

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