Description
National Print Campaign: Send advance copies and pitch reviews/interviews to the following publications: the Guardian, Jacobin, New York Times, Financial Times, London Review of Books, the New Yorker, the Nation, Target gaming outlets which have run pieces on the politics of gaming or working conditions, such as Rock Paper Shotgun, Left Left Up, Waypoint, Polygon, the Crate and the Crowbar, Giantbomb, Feminist Frequency, Game Informer, and more. Trades: Foreword, Publisher's Weekly, Booklist, Kirkus, Library Journal, the Bookseller. Promotion targeting left outlets Promote on Haymarket social media and website. Author speaking at Historical Materialism conference and academic and activist events across the UK and US.
About the Author
Jamie Woodcock is a sociologist of work, focusing on digital labour, the gig economy, and resistance. He is currently a fellow at the London School of Economics, and is the author of the award-winning Working the Phones (2016). He is on the editorial board of the Historical Materialism and an editor of Notes from Below, an online journal of workers' inquiry.
Reviews
"Jamie Woodcock has written a book as fun and engrossing as any game. Not only does he bring a sharp Marxist analysis to the videogames industry--in turn, he uses games to further our understanding of Marx. Whether you game or not, an indispensable book." -Sarah Jaffe, author of Necessary Trouble: Americans in Revolt "In his delightful Marx at the Arcade, Jamie Woodcock launches an urgently-needed workers' inquiry into video and computer games-investigating both the work that goes into producing such games and the play in which so many of us seek relief from constant work. Lucid, scholarly, energetic and itself playful, Marx at the Arcade sets a new frontier for radical political understanding of the digital game." -Nick Dyer-Witheford "Marx at the Arcade is an important, brilliant and timely read that reveals the oft-ignored lives of overworked and exploited game workers, as well as the rise of the global Game Workers Unite movement that is fighting for change. Placing games within the context of a wider cultural and political struggle, Woodcock makes a compelling case for combating the toxic and reactionary elements of games culture, and pushing games towards a more positive, radical role in the world." -Karn Bianco, Games Workers Unite "Combining the unalloyed enthusiasm of the gamer with the critical gaze of the historical materialist, Jamie Woodcock's book cracks open the console to reveal the struggles over value, labour and the meaning of play that haunt the world of videogames. Even readers who last played a videogame in an arcade will gain much from this lucid and combative exploration of the industry that organizes the "free time" of countless millions."-Alberto Toscano, Reader in Critical Theory, Goldsmiths, University of London, author of Fanaticism: On the Uses of an Idea "In this highly readable, up-to-the-minute counter-guide to videogame work and play, Jamie Woodcock skillfully breaks play out of the "magic circle," not only revealing capitalism's shaping influence on digital game culture but also restoring a political perspective on games as a site of struggle. Whether revisiting game history, analyzing individual games, unpacking the distinctiveness of the game commodity, or reporting on the increasingly contested working conditions of game developers, Woodcock richly illustrates the use value of Marxian concepts to the critical study of game media." -Greig de Peuter, co-author of Games of Empire: Global Capitalism and Video Games
Book Information
ISBN 9781642590142
Author Jamie Woodcock
Format Hardback
Page Count 208
Imprint Haymarket Books
Publisher Haymarket Books