Description
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from an experiential perspective, this book moves away from the traditional focus on luxury goods, marketing and promotion, and looks instead at the sensory evolution of luxury through time.
Bringing together a range of international experts in the field, Luxury and the Senses traces the history of luxury from the over-indulgent banquets of Roman antiquity to the modern swimming pools of Southern California. The book surveys the importance of sensory triggers like scent, taste and texture to our experience of luxury, while looking at questions of gender, branding and marketing through the lens of fashion and consumption.
With case studies which range from perfume making to digital technologies, the book delves into the influence of luxury brands, and the new possibilities opened by technology and virtual reality. Highlighting the emotional and sensuous aspects of creating and consuming luxury goods and services, this is essential reading for scholars of fashion, luxury studies, and brand management.
This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.
About the Author
Yasmin K. Sekhon Dhillon is Professor of Luxury Consumer Studies at Winchester School of Art, University of Southampton, UK.
Jo Norman was, until her death in 2018, a lecturer on multi-sensory design at Kingston University, UK, and director of Pandora Fragrance Consultancy.
Reviews
This is an essential text, which offers an important resource for researchers, students and practitioners alike who are interested luxury and the senses. It has relevance to a broad range of disciplines, exploring the evolution and development of the sensory in a variety of luxury contexts including fashion, food, technology, metaverse, health and well-being. * Ruth Marciniak, Associate Lecturer, Fashion Retail Academy, London, UK *
This is a beautifully evocative collection of essays which took me to new places in my understanding of luxury. Every chapter is meticulously-researched and lovingly written, filled with subtle, uniquely satisfying insights for the luxury enthusiast, industry practitioner and researcher alike. I could not stop reading it, much to my delight - truly a book for the senses! * Ming Lim, Senior Lecturer, De Montfort University, UK *
Book Information
ISBN 9781350064218
Author DR Yasmin K. Sekhon Dhillon
Format Hardback
Page Count 176
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
