Indian Fashion by Arti Sandhu (University of Cincinnati, USA)

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

The first multidisciplinary study of contemporary Indian fashion that situates India's unique fashion scene within the wider global context.

About the Author
Arti Sandhu is Associate Professor of Fashion Design at Columbia College Chicago, USA

Reviews
[This] is an excellent entry-level book to the subject. * Costume *
At its heart, Indian Fashion's narrative emphasizes the role of dress in the promotion of national identity, culture and tradition, and also in the embodiment of personal identity, resistance and modernity. In doing so, it establishes India as a unique global powerhouse, where luxury, couture, craft and casual are conspicuously consumed, mixed and matched to articulate a distinctly modern - yet also distinctly Indian - style identity. * Fashion, Society & Popular Culture *



Book Information
ISBN 9781847887801
Author Arti Sandhu
Format Hardback
Page Count 216
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
Weight(grams) 540g