Description
Specially commissioned step-by-step tutorials by respected professionals help you fine-tune your technique for engaging results, and define your niche as a pro artist. Projects tackle anime styles such as the dynamic Shonen and fantasy tinged Shojo, both aimed at adults, and Kodomo, created for children.
Case studies explore anime sub-styles, helping you pinpoint how your innate style fits into the anime landscape, and what to focus on creatively and commercially for professional success. The book also asks: what is your brand, who is your audience, and how will you engage with it In a competitive environment, your ability to stand out, grab, and maintain attention is key. Independent professional artists who have done just that discuss this, plus the planning, work, and management that go into running you own brand.
Promoting your art, growing your audience on social media, and establishing an ecommerce site to convert that audience into sales - every aspect of being a professional artist is covered. There is even advice about choosing related products and merchandise that complement your brand and provide a relevant backdrop for your art.
We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience - this means our titles are often mentioned on social media platforms with as many as a million followers.
Book Information
ISBN 9781912843497
Author 3dtotal Publishing
Format Paperback
Page Count 288
Imprint 3DTotal Publishing Ltd
Publisher 3DTotal Publishing Ltd
