Film Production and Consumption in Contemporary Taiwan by Ya-Feng Mon

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

About the Author
Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.

Reviews
"The author of this book has applied a great many film theories in order to look more deeply into the affective and power dynamics between the film industry and the audience. Her method has established a new landmark for contemporary Taiwan film research." - Iying Wei, *International Journal of Asian Studies*, May 2019



Book Information
ISBN 9789089648884
Author Ya-Feng Mon
Format Hardback
Page Count 216
Imprint Amsterdam University Press
Publisher Amsterdam University Press
Series Asian Visual Cultures