Description
- This book takes a multidisciplinary approach to the question of esports and their role in society
- A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.
- Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?
- Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture
About the Author
Angel Torres-Toukoumidis completed his PhD in Communication under the research line 'Media Literacy' at the universities of Huelva, Seville, Malaga, and Cadiz. He is Principal Investigator of the first university games laboratory in Ecuador (GAMELAB-UPS http://gamelab.ups.edu.ec/). He is also currently Lecturer at the Universidad Politecnica Salesiana, Ecuador.
Book Information
ISBN 9781032222653
Author Angel Torres-Toukoumidis
Format Hardback
Page Count 118
Imprint Routledge
Publisher Taylor & Francis Ltd
Series Routledge Focus on Digital Media and Culture
Weight(grams) 281g