Description
Emerging Research and Trends in Gamification brings together innovative and scholarly research on the use of game-based design and technology in a variety of settings. Including discussions from both industry and academic perspectives, this publication explores the growing research in this interesting and dynamic field, serving as an essential reference source for academicians, professionals, researchers, and upper level students interested in the applications of game-thinking and gaming dynamics across various disciplines including marketing, journalism, education, and human resources.
This publication presents timely, research-based chapters on the development of games and the real-world applications of game-thinking and game dynamics, as well as additional topics including, but not limited to, digital development, game design, human resource processes, market research, online journalism, social change, and video game learning.
About the Author
Harsha Gangadharbatla, University of Colorado Boulder, USA.
Donna Z. Davis, University of Oregon, USA.
Book Information
ISBN 9781466686519
Author Harsha Gangadharbatla
Format Hardback
Page Count 400
Imprint Idea Group,U.S.
Publisher Idea Group,U.S.
Series Advances in Multimedia and Interactive Technologies
Weight(grams) 1438g