Description
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
Covering design, composition, narrative and sound this book will take you through twelve essential stages of motion design film production, illustrating not just how to improve your work but why you should refine it for the constantly changing digital landscape.
About the Author
Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.
Reviews
Design in Motion is an essential handbook in conceiving, planning and realising moving image production, providing a comprehensive guide for professional or aspiring creatives wishing to communicate with time based media. Identifying key strategies, techniques, tools and resources Penny Hilton unravels complex processes into accessible steps for each stage of production with concise and insightful advice and support for your motion design and filmic ambitions from initial ideas to completed production. * Nigel Mairs, Senior Lecturer in Animation and Motion Graphics, Edge Hill University, UK *
Book Information
ISBN 9781350025516
Author Penny Hilton
Format Paperback
Page Count 280
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
Weight(grams) 1080g
Covering design, composition, narrative and sound this book will take you through twelve essential stages of motion design film production, illustrating not just how to improve your work but why you should refine it for the constantly changing digital landscape.
About the Author
Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.
Reviews
Design in Motion is an essential handbook in conceiving, planning and realising moving image production, providing a comprehensive guide for professional or aspiring creatives wishing to communicate with time based media. Identifying key strategies, techniques, tools and resources Penny Hilton unravels complex processes into accessible steps for each stage of production with concise and insightful advice and support for your motion design and filmic ambitions from initial ideas to completed production. * Nigel Mairs, Senior Lecturer in Animation and Motion Graphics, Edge Hill University, UK *
Book Information
ISBN 9781350025516
Author Penny Hilton
Format Paperback
Page Count 280
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
Weight(grams) 1080g
Details
Subtitle: |
Applying Design Principles to Filmmaking |
Imprint: |
Bloomsbury Academic |
