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Celebrity Bromance and Comradery Capital in Asia by Dr Celia Lam (University of Nottingham, Ningbo, China)
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Celebrity Bromance and Comradery Capital in Asia by Dr Celia Lam (University of Nottingham, Ningbo, China)

Series: Asian Celebrity and Fandom Studies
Imprint: Bloomsbury Publishing PLC

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ISBN:
9780755655021
Weight:
500.00 Grams
Availability: Pre-Order

Expected release date is 2nd Oct 2025

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Description

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia.

About the Author

Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu.
Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism,endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).




Book Information
ISBN 9780755655021
Author Dr Celia Lam
Format Hardback
Page Count 224
Imprint Bloomsbury Publishing PLC
Publisher Bloomsbury Publishing PLC
Series Asian Celebrity and Fandom Studies

Details

Series:
Asian Celebrity and Fandom Studies
Imprint:
Bloomsbury Publishing PLC

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