Art and NFTs by Amy Whitaker

We are just completing a thirty- year arc of digitization. Now we are beginning a thirty-year arc of tokenization. ---Kevin McCoy, artist and Erst person to make an NFT Since the NFT craze began in the art world, the information one can find for the art audience is either too reductive to be useful or repetitive. Artists, collectors, and arts professionals are still trying to understand what NFTs are, how to capitalize on them, and what they mean for the art world in the future. This book addresses precisely this audience. In this book, the authors take the reader through the basic concepts of NFTs, and the blockchain, their origins, their connections to art-making and art-collecting, and their potential to radically reshape the arts. The book s aim is to provide the reader with the information and tools that will enable them to engage with this new technology and understand its connections to the longer arc of art history. The volume will take shape with key chapters: Origin Stories, Artists + Making (how artists are currently using NFTs and practical information on how to make and distribute them), Collectors + Buying (what does it mean to collect an NFT and other advice for current and soon-to-be collectors), and Future States (how NFTs can democratize the art world). In addition to the author s extensive knowledge, the book draws on a wide range of interviews with leading contributors.

About the Author
Amy Whitaker is a long-standing blockchain and NFT researcher in the arts and faculty member at New York University. She is the author of Museum Legs, Art Thinking, and Economics of Visual Art. Nora Burnett Abrams is the Mark G. Falcone Director of the Museum of Contemporary Art Denver and a curator who holds a PhD in art history from the Institute of Fine Arts at New York University.

Reviews
"NYU associate professor Whitaker and museum director Abrams explain NFTs. . . and what collectors of them need to know." -PUBLISHERS WEEKLY

"Four chapters - "Origin Stories," "Artists + Making," "Collectors + Buying" and "Future States" - organize this overview of non-fungible tokens and their impact on the art world." -THE NEW YORK TIMES BOOK REVIEW

"Despite the NFT crash, [The Story of NFTs] argues that the technology still has the power to build a better digital art future." -ARTNET.COM



Book Information
ISBN 9780847899364
Author Amy Whitaker
Format Hardback
Page Count 144
Imprint Rizzoli International Publications
Publisher Rizzoli International Publications