Description
She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art.
About the Author
Joan Gibbons is a Senior Lecturer at Birmingham City University and Course Director of the MA in Visual Arts: Critical and Contextual Practices.
Reviews
'Gibbons cites aspects of the development of both advertising and art in the last century to make a case for how the relationship between art and advertising is actually mutually beneficial, rather than purely exploitative.' Media Week
Book Information
ISBN 9781850435860
Author Joan Gibbons
Format Paperback
Page Count 208
Imprint I.B. Tauris
Publisher Bloomsbury Publishing PLC
Series Art and Series
Details
Series: |
Art and Series |
Imprint: |
I.B. Tauris |