Description
Articles and essays chronicle the continued rise of Mickey Mouse to the rank of true icon. He remains arguably the most vivid graphic expression to date of key traits of the American character--pluck, cheerfulness, innocence, energy, and fidelity to family and friends. Among press reports in the book is one from June 1944 that puts to rest the urban legend that ""Mickey Mouse"" was a password or code word on D-Day. It was, however, the password for a major pre-invasion briefing.
Other items illuminate the origins of ""Mickey Mouse"" as a term for things deemed petty or unsophisticated. One piece explains how Walt and brother Roy Disney, almost single-handedly, invented the strategy of corporate synergy by tagging sales of Mickey Mouse toys and goods to the release of Mickey's latest cartoons shorts. In two especially interesting essays, Maurice Sendak and John Updike look back over the years and give their personal reflections on the character they loved as boys growing up in the 1930s.
About the Author
Garry Apgar, Bridgeport, Connecticut, is an art historian and former cartoonist and journalist. He is the author of Mickey Mouse: Emblem of the American Spirit and coauthor of The Newspaper in Art.
Book Information
ISBN 9781628461039
Author Garry Apgar
Format Hardback
Page Count 417
Imprint University Press of Mississippi
Publisher University Press of Mississippi
Details
Imprint: |
University Press of Mississippi |